How to leverage emerging technologies to grow your business 

How to leverage emerging technologies to grow your business 

Nigeria has one of Africa’s fastest-growing economies, and its tech industry is expanding rapidly. And thanks to the rise of innovation hubs, the country is now more than ever, ripe with opportunities for entrepreneurs looking to grow their businesses. This is to say that businesses must leverage emerging tools and technologies to stay ahead of the curve in this competitive space.  

In this blog post, we’ll go over how to do just that, as well as a few recommendations on how to use these tools to grow your business.

Understanding the Market

It’s crucial that you understand the intended market before exploring the necessary tools and technologies that can boost growth for your business. With over 200 million people and 141 million estimated internet users in Nigeria, there is a sizable potential market that startups and businesses can reach in no time, particularly those that focus on the local market.

On top of that, there are over 174 million people who own mobile phones, with a sizable percentage of those being smartphones, making mobile services and applications important for businesses looking to reach their target market.

Technologies and Tools that might be able to grow your business.

Now that we’ve touched on the market in Nigeria, let’s take a look at some of the emerging tools and technologies that businesses can use to achieve growth:

Cloud Computing

Cloud computing has grown to be a more popular solution for Nigerian businesses. With this technology, it is like having your own virtual server that you can store and access your data on from anywhere. It’s cost-effectiveness and a game-changer for businesses that want to reduce hardware and software costs and increase flexibility so teams can work from anywhere with an internet connection.

Artificial Intelligence (AI)

Your own personal assistant!

Nope. We’re not talking about a robot that brings you coffee or files at the office, although that would be really nice. We’re talking chatbots powered by AI that can help your customers around-the-clock.

AI technology is gaining traction in Nigeria, with businesses using it for a range of applications, including predictive analytics. AI can help your business in streamlining operations, automating routine tasks, and making data-driven decisions that can lead to growth.

Social Media Marketing

Social media marketing is a great tool for businesses trying to connect with their target market. Platforms like Facebook, Twitter, and Instagram have become incredibly popular in Nigeria, making them excellent channels for businesses to reach potential customers.


Finance, logistics, and supply chain management are just a few of the businesses that could be completely transformed by blockchain technology. Businesses can use blockchain to enhance security, lower costs, and improve transparency. Blockchain, for instance, can be used to trace a product’s origin, ensuring that it is genuine and unaltered. 

Mobile Applications

Mobile applications, as previously stated, are becoming increasingly important in Nigeria. Because smartphones are used by a large portion of the population, businesses can use mobile applications to reach their target audience more effectively.

Augmented Reality (AR) and Virtual Reality (VR) 

AR and VR are not just for gaming! You can use them to create immersive experiences for your customers across many industries, such as education, healthcare, and tourism. For example, imagine being able to show your customers what their dream home would look like before it’s even built. This is the future of customer experience! AR and VR can also be used to improve employee training, as employees can practice their skills in a simulated environment.

In conclusion 

Leveraging emerging tools and technologies is crucial for businesses looking to achieve growth. By understanding the market and adopting the right tools, businesses can gain a competitive edge and spur growth. Whether it’s cloud computing, AI, social media marketing, or mobile applications, there are plenty of options available to businesses looking to take advantage of Nigeria’s booming tech industry.

Read also: 4 ways data analytics can transform your hub business.

How can businesses leverage these tools and technologies?

Businesses can leverage these tools and technologies by incorporating them into their processes. Businesses, for example, can use cloud computing to store and access data and applications, artificial intelligence (AI) to automate routine tasks and make data-driven decisions, and social media marketing and mobile applications to reach their target audience.

What are the challenges businesses may face when using these tools and technologies?

Some of these tools and technologies can present a number of difficulties for businesses, including implementation costs, cybersecurity risks, and the requirement for qualified staff to manage them.

How can businesses overcome these challenges?

By collaborating with seasoned technology providers, investing in cybersecurity safeguards, and offering staff members opportunities for training and development, businesses can overcome these difficulties.

How can businesses ensure that they are using these technologies effectively?

Starting with a comprehensive analysis of their current operations, businesses can determine the areas where these technologies can have the biggest impact. While investing in the necessary infrastructure and resources is the first step, continually assessing their efficacy and making adjustments is important.

Is it expensive to implement these technologies?

Possibly not. Depending on what your business requires, and the degree of complexity required, the cost of implementing these technologies will vary. However, the long-term benefits typically outweigh the costs.

Do I need special skills to implement these technologies?

Yes and no. Even though some of these technologies require specialized knowledge, there are plenty of resources available to aid in your initial setup.  You can also partner with experts to help you implement and manage these technologies.

Related Posts
Leave a Reply

Your email address will not be published.Required fields are marked *